Advertisers Return to NCAA Tournament

It appears that the advertising slump is coming to an end...at least when it comes to the Final Four on CBS. The network is reporting that 90 percent of its ad space is sold for the tournament, which kicks off later this month.

Thirty-second spots in the early rounds will cost advertisers around $100,000, while the Championship game will bring in close to $1.2 million per spot.

AT&T and Coca-Cola will both have a major presence during the Tournament.

TITANIC: THE MUSICAL Seating Chart

Celtic is proud to support Pius XI High School and its production of TITANIC: THE MUSICAL, March 25 - 27, 2010 at the Historic Pabst Theater. For tickets, please call (414) 290-8151.

Additonal information about the production can be found here.

Coleman Repellents

One of our clients (Wisconsin Pharmacal) recently licensed the Coleman brand name and is launching a new line of insect repellents this spring. Celtic is handling all aspects of the product launch including advertising, media planning, public relations, promotions, web development and social media.

You're invited to follow the launch via these social media channels:

Twitter

Facebook

Bugsy's Blog

YouTube

Hike the Hill

As a friend of the Ice Age National Scenic Trail, Celtic recently donated its creative services to help the Ice Age Trail Alliance (IATA) design it annual Congress Report. The report outlines the IATA's significance and contributions to Wisconsin and reinforces the need to protect and support the Ice Age Trail. IATA representatives will share the report with Senators and Representatives in Washington D.C. during Hike the Hill: Trails Advocacy Week, February 20-25. This yearly event serves to educate and raise awareness with Congress and the Administration about the importance of trails.

St. Practice Day

Celtic was at Mo's Irish Pub on February 17th to spread some Irish cheer...Irish Fest cheer that is! Our promotions team attended the pub's St. Practive Day celebration to spread goodwill about Milwaukee Irish Fest, August 19 - 22 on Milwaukee's lakefront.

We handed out promotional materials and Irish cookies. Paddy also showed up to take pictures with patrons. St. Practive Day was the first stop on a 30-stop promotional tour planned for 2010.

Wisconsin Pharmacal Donates Water Purification Tablets

Special thanks to our friends at Wisconsin Pharmacal for donating more than 300,000 Potable Aqua water purification tablets to those affected by the devastating earthquake in Haiti.

Potable Aqua is a good fit in areas struck by natural disasters because other methods of purifying water are usually unavailable. Even boiling water is oftentimes not possible due to power outages. One bottle of Potable Aqua tablets can purify up to 25 quarts of water and is completely effective at killing harmful bacteria and viruses. There is no need to mix chemicals...simply remove the tablets from their bottle and drop into the appropriate amount of water.

For more details about Wisconsin Pharmacal Company or the company's Potable Aqua brand, please click here.

Congrats!

Congrats to our good friends at Vision Fitness for three "Best Buy" ratings in Consumers Digest magazine. The X20 Elliptical Trainer received a “Best Buy” in the economy elliptical category, while the T9250 and T9200 Treadmills achieved top honors in the economy treadmill category. To read more, click here.