Tuesday, September 29, 2009

UPS -- Delivering More than Packages?

Looks like UPS is testing a program where they'll start delivering product samples and coupons to select customers. Brilliant idea. Although, it could wear on people in time. I hope that they're planning to build-in some type of permission asset. Regardless, it will be interesting to see if this program rolls out nationwide. Kudos for thinking big, UPS.

(via MediaPost)

1 comments:

Brian said...

It's a no-brainer for UPS. If you're already delivering a package, why not hand out a box of coupons as well. What a great new revenue generator!