As intriguing as that is, it is not what I took from the seminar and nor should you take from this post. What Thomas preached was about how to energize a group of people online in order to get them to do something offline. This is what social media marketing is all about! It doesn't matter if it's politics, business to consumer or business to business. The reason brands are participating in social media is to excite and interact with their audience - not just pound them with product messaging.
Next time you're considering social media or interactive marketing - do not consider the bottom line. Consider your customer. Making sales is important, yes, but if you can't connect with your customer, your bridge is burned.
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1 comments:
Excellent points, Marc. As a business owner, I always look for immediate ROI (i.e. did I make the sale). However, when it comes to social media, it's not always about the "bottom line." It's about building relationships and connecting with customers. By engaging in dialogue, you become smarter and more aware of your customers’ wants, needs and desires. In the end, you’ll make the “sale.” But first you need to connect and build trust.
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