Thursday, December 10, 2009

Follow the Leader(s)?

At Celtic, we're always interested in following how market leaders are positioning themselves. To that end, here are two recent business profiles about Nike and Wal-Mart. Both companies are using the down economy as an opportunity to reevaluate and align themselves with new consumers.

Nike profiled in "USA Today"

Wal-Mart profiled in "Minneapolis Star-Tribune"