Quick Response (QR) codes are all the rage. You can even find them on bananas. Chiquita Bananas is running a sweepstakes called the "Chiquita Ultimate Banana." The sweepstakes is being promoted directly on product via a QR code.
For more information about QR Codes, here's a nice piece from B2B magazine.
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1 comments:
Interesting...good use of QR technology.
The banana folks were placing stickers on their fruit already...now they can use that platform as an opportunity to extend their relationships online.
I'd be curious to see what kind of response they're getting.
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